YouTube has announced that it is revising its method of counting views on YouTube Shorts, aiming to provide creators with a more comprehensive understanding of their short-form content’s performance, as revealed on Wednesday.

The new approach will entail counting the number of times a creator’s Short commences playback or is replayed.

Previously, a view was only counted after a Short had been viewed for a specific duration. Consequently, with this modification, view counts are expected to increase going forward.

According to YouTube, this change is being implemented in response to creator feedback, which indicated a desire for a clearer understanding of how often their Shorts are actually viewed. The intention behind this adjustment is to enable creators to more accurately showcase their reach, thereby facilitating informed content strategy decisions and presentations to potential brand partners.

With this update, YouTube Shorts’ metrics will now be aligned with those of TikTok and Instagram Reels, both of which track the number of times a video starts or replays. YouTube notes that creators will now have a better understanding of their short-form videos’ performance across multiple platforms.

For creators still interested in the original Shorts metric, it can be accessed by navigating to “Advanced Mode” within YouTube Analytics. This metric, now referred to as “engaged views,” will continue to provide insight into the number of viewers who choose to continue watching their Shorts.

YouTube has clarified that this change will not impact creators’ earnings or their eligibility for the YouTube Partner Program, as both factors will continue to be based on engaged views rather than the updated metric.

The modification is set to take effect on March 31.