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CEOs in Saudi Arabia are expressing strong confidence in their organizations’ revenue growth for 2025, surpassing both regional and global peers, according to PwC’s 28th Annual CEO Survey: Saudi Findings. This optimism is driven by rapid digital transformation, aggressive workforce expansion, and increased investment in AI and sustainability, as the Kingdom advances its Vision 2030 agenda.
A key workforce driver is the integration of generative AI (GenAI), with 81% of CEOs reporting adoption in the past year, compared to lower rates globally. This adoption is directly tied to efficiency gains, innovation, and future profitability, with 71% expecting revenue increases in the next 12 months. Furthermore, 57% of CEOs are confident in embedding AI into core business operations, highlighting a workforce prepared to adapt to advanced technologies.
Workforce sustainability and resilience are also gaining traction. Nearly half (47%) of CEOs are expanding into new industries, driving diversification, while 69% plan acquisitions in the next three years, mostly outside traditional sectors. This shift is prompting a demand for new skills, sectoral agility, and expanded employee capabilities.
On the environmental front, 72% of Saudi CEOs have already invested in climate-aligned initiatives, reflecting growing alignment between workforce strategy and sustainability. However, cybersecurity has emerged as a key concern, with 49% citing high exposure to cyber threats, driving greater investment in digital resilience and AI-powered security solutions.
As Saudi Arabia positions itself as a top regional and global investment hub, its CEOs are taking a proactive approach to talent development, digital innovation, and organizational agility, shaping a future-ready workforce at the heart of the Kingdom’s transformation.
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