Samsung Electronics has unveiled its latest AI-powered TV and audio innovations at the 2025 European Tech Seminar, held in Frankfurt, Germany, showcasing cutting-edge technologies that enhance picture quality, sound, and viewing experiences.

At the seminar, the company revealed that its 2025 TV lineup will feature advanced AI-based capabilities designed to elevate user experience, focusing on a personalized and simplified interaction with screens through its Vision AI platform. Additionally, the products will be compatible with various convenient features, including:

• Click to Search: Enables instant access to relevant information about on-screen content.
• Live Translate: Offers real-time audio translations for seamless global viewing.
• Quick Remote: Converts a smartphone into a control hub for a more intuitive experience.
• Multi-device experience: Allows for effortless content sharing and control across Samsung devices.
• Storage Share: Enables easy file transfers between Galaxy devices and TVs.

In collaboration with Google, Samsung introduced the world’s first IAMF 3D sound technology, known as Eclipsa Audio, which optimizes spatial sound for a deeply immersive surround sound experience.

The company’s new high-end QLED TVs feature Glare Free 2.0, reducing reflections for a crystal-clear experience, while AI Upscaling technology enhances details, and OLED HDR boosts brightness and contrast.

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