The media streaming service, Plex, has announced its first price hike in ten years. This change applies to the company’s premium subscription service, Plex Pass, which offers features such as offline access, themes, and more. The standard, free service remains available for users who want to set up a simple media server to stream movies or shows.

The cost of a Plex Pass subscription will rise to $7 per month, representing a $2 increase. A yearly subscription will now be $70, up from $40. The lifetime pass will also see a significant increase, jumping from $120 to $250. While these price increases may seem substantial, they can be attributed to the company not having raised prices in over a decade.

These changes will take effect on April 29, giving potential customers over a month to purchase a lifetime pass at the original price of $120. Both new and existing customers will be impacted by the monthly and yearly price changes. Plex cites rising industry costs as the reason for these increases. Additionally, remote streaming will now require a subscription, albeit at a lower cost of $2 per month.

According to a blog post from the company, “These changes weren’t made lightly, and we’ve spent a lot of time weighing the best path forward to ensure we can continue to balance value with a best-in-class personal media experience for years to come.”

To accompany these price increases, Plex is introducing new features, including an integration with Common Sense Media to provide ratings and reviews for parents. The company is also developing a new server management app, set to launch soon. Furthermore, the primary playback interface is receiving a much-needed redesign.

Plex is eliminating the mobile unlock fee, a one-time activation fee that was required to remove the one-minute playback limitation on mobile devices. Recently, the platform added public reviews and profiles, enhancing the user experience.

This price increase comes as the streaming industry as a whole is experiencing a tightening of budgets. Virtually every major platform, including Apple TV, Netflix, YouTube TV, and Disney, has increased its prices over the last couple of years, making Plex’s move not entirely unexpected.