Next week marks the beginning of a new era for AI regulations as the first obligations of the EU AI Act take effect.

While the full compliance requirements won’t come into force until mid-2025, the initial phase of the EU AI Act begins February 2nd and includes significant prohibitions on specific AI applications. Businesses across the globe that operate in the EU must now navigate a regulatory landscape with strict rules and high stakes.

The new regulations prohibit the deployment or use of several high-risk AI systems. These include applications such as social scoring, emotion recognition, real-time remote biometric identification in public spaces, and other scenarios deemed unacceptable under the Act.

Companies found in violation of the rules could face penalties of up to 7% of their global annual turnover, making it imperative for organisations to understand and comply with the restrictions.

Early Compliance Challenges

“It’s finally here,” says Levent Ergin, Chief Strategist for Climate, Sustainability, and AI at Informatica. “While we’re still in a phased approach, businesses’ hard-earned preparations for the EU AI Act will now face the ultimate test,”

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