The recent introduction of OpenAI’s image-generation feature in ChatGPT sparked a frenzy on social media, as users discovered they could create AI-generated images reminiscent of animated films from Studio Ghibli. Although fans were eager to hear from Studio Ghibli’s mastermind, Hayao Miyazaki, the 84-year-old animator has chosen to remain silent. However, the Ghibli fan community on Reddit has taken a stance, enforcing a long-standing ban on AI-generated art.
A moderator on the Ghibli subreddit noted, “I’ve noticed numerous ‘BAN AI NOW’ posts, apparently prompted by an influx of AI Ghibli art on other sites. We’ve never allowed AI art on this subreddit, and that policy remains unchanged.” The community’s stance is clear: AI-generated copies are not seen as homages to the iconic artist, but rather as unauthorized uses of copyrighted images from artists like Miyazaki, who never granted permission for their work to be used in this manner.
This issue extends beyond the Ghibli fan community, as other creators and writers have also been impacted. The New York Times and other publishers have filed lawsuits against OpenAI, alleging that the company used their copyrighted materials to train its models without payment or consent. Similar complaints have been lodged against Meta and Midjourney, highlighting the ongoing debate surrounding AI-generated content and intellectual property rights.
The Ghibli situation has struck a chord with fans, particularly given Hayao Miyazaki’s outspoken criticism of AI-generated artwork. In a 2016 documentary, Miyazaki expressed his distaste for AI-generated 3D animation, stating, “I find it utterly disgusting. Whoever creates this stuff has no idea what pain is whatsoever.” His words have resonated with fans, who are now discouraging others from imitating his work using AI-generated images.
The phenomenon of AI-generated images has extended beyond Ghibli-style artwork, with users creating portraits in the style of Pixar movies and Dr. Seuss illustrations. Even the White House’s X account posted a Ghibli-style image, which sparked controversy. As the popularity of these images continues to grow, fans of Hayao Miyazaki are resurfacing his commentary to raise awareness about the issue and discourage others from imitating his work.
The sheer volume of AI-generated images has put a strain on OpenAI’s capacity. According to Brad Lightcap, who oversees day-to-day operations at the company, over 130 million users have generated more than 700 million images using the new ChatGPT feature. While Lightcap describes the range of visual creativity as “extremely inspiring,” the controversy surrounding AI-generated content and intellectual property rights continues to simmer.
As the debate unfolds, it remains to be seen how the issue of AI-generated content will be addressed. One thing is certain, however: the Ghibli fan community will continue to advocate for the protection of artists’ intellectual property rights and the preservation of the unique, handmade quality that defines Studio Ghibli’s beloved films.
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