Announcement Regarding Amazon Appstore

The Amazon Appstore will cease to be available on Android devices starting August 20, 2025. Following this date, apps obtained from the digital storefront may not function properly on Android hardware, although they will remain usable on devices such as the Fire TV and Fire Tablets. Additionally, Amazon’s virtual currency, known as Coins, which is used for certain Appstore app and in-app purchases, will also come to an end on the same date. It’s worth noting that Coins will no longer be available for purchase as of today.

Background on Amazon Appstore

The Amazon Appstore was the company’s endeavor to enter the app distribution market for Android devices. The topic of third-party app stores has been a subject of significant discussion in the business world in recent years. This is due to the owners of closed ecosystems, such as Apple and Google, arguing that their app store models are fair, while companies seeking to compete argue that these models stifle competition. For instance, Epic Games’ CEO Tim Sweeney has expressed concerns about the fairness of these models. Furthermore, there have been legislative moves in the US government to promote competition in the app store market, such as the Open App Markets Act. In contrast, regions like the European Union have taken more decisive steps to increase competition, including allowing third-party app stores and alternative payment methods on devices like iPhones.