The annual YouTube Upfront event, known as Brandcast, is scheduled to take place on May 14 at the Lincoln Center in New York. During this event, advertisers will have the opportunity to discover how they can leverage the power of YouTube to achieve their business objectives.

Key figures including YouTube CEO Neal Mohan, Chief Business Officer Mary Ellen Coe, and Google President Sean Downey will be speaking at the event. They will commemorate YouTube’s 20th anniversary and highlight the platform’s role in promoting creators. Attendees can expect appearances by popular creators such as Brittany Broski and MrBeast, as well as a special performance by Lady Gaga.

For more information, visit the YouTube blog.