The Future of AI in Tech: A Case Study of the Samsung Galaxy S25 Ultra
It seems like every major tech company is convinced that Artificial General Intelligence (AGI) is the future. While we wait for someone to develop our inevitable AGI-based overlords, we have to suffer through every baby step to get today’s machine learning-powered features. Unfortunately, this is a problem for gadgets like the Samsung Galaxy S25 Ultra, as the device’s focus on iterative AI updates can feel underwhelming.
Design and Display: Rounded Corners, Gorilla Armor 2, and Not Much Else
For this year’s Ultra, Samsung has loaded the device with new features, including a titanium frame and Gorilla Armor 2 panels in front and back. The phone’s design is similar to its predecessor, with a focus on durability and protection.
The S25 Ultra’s value proposition gets awkward when it comes to its biggest advancements. The phone’s software and AI features, such as AI Select, Now Brief, and improved natural language commands, make the phone smarter and easier to use. However, considering that these features could be purchased separately, it’s unclear how much extra value they add to the device.
A Closer Look at the S25 Ultra’s Features
The phone’s biggest advancements are more powerful software and AI. Features like AI Select, Now Brief, and improved natural language commands make the phone smarter and easier to use. However, if you could pay for these tools separately, how much extra would you fork over to get more sophisticated AI on your phone? For many, the answer might be zero, or at least a fraction of the price of upgrading and the hassle of setting up a new phone and then figuring out how to use it.
This means that a lot of what Samsung focused on in this generation feels more like a bonus rather than a must-have feature. When you can get around 90 percent of the phone’s capabilities from previous models, the most dangerous thing Samsung is asking buyers to consider is why they need to upgrade at all.
Conclusion
The Samsung Galaxy S25 Ultra is a device that feels like it’s been frozen in time for the last couple of years. While it has some new features, such as its Gorilla Armor 2 panels and improved AI capabilities, it’s unclear how much value these additions bring to the device. As we wait for the development of AGI, it’s unclear whether the incremental updates to our current machine learning-powered features will be enough to justify the cost of upgrading to a new phone.
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