Three years have passed since Stellantis announced its collaboration with Amazon to develop in-car software, aiming to introduce a range of connected products and services to vehicles by 2024 as part of its goal to generate $22.5 billion in annual software revenue.
However, this partnership has not borne fruit, and according to a Reuters report, it is now “winding down”. The report also states that Amazon staff assigned to the project have been reassigned or have left the company, citing unnamed sources.
Stellantis has confirmed the Reuters report and informed TechCrunch that it will be transitioning to an Android-based system instead.
Despite the end of this particular partnership, Amazon remains a valuable partner for Stellantis, and the two companies will continue to collaborate on various initiatives. For example, Stellantis will maintain its use of Amazon Web Services as its preferred cloud provider for vehicle platforms, and Amazon’s Alexa will still be available in Stellantis vehicles.
In December 2021, Stellantis unveiled an ambitious plan to have 34 million connected cars on the road by 2030, with the goal of establishing a new revenue stream beyond vehicle sales. To achieve this, the company formed partnerships with prominent players such as BMW, Foxconn, Waymo, and Amazon.
The plan to leverage in-car software to offer products and subscriptions to passengers and drivers consisted of three key components.
It began with the development of an underlying electrical and software architecture system, dubbed STLA Brain. Building on this foundation, Stellantis would add the “STLA SmartCockpit” platform, which would deliver applications such as navigation, voice assistance, an e-commerce marketplace, and payment services, as well as personalized in-vehicle experiences for drivers and passengers. The third component was an automated driving platform called “AutoDrive”, developed in collaboration with BMW.
Amazon was initially tasked with assisting Stellantis in developing the STLA SmartCockpit, specifically with technology that would adapt to customers’ behaviors and interests and provide personalized services.
Stellantis has assured TechCrunch that it remains committed to its smart cockpit platform. Now, it appears that Google’s Android-based system, which is widely used by numerous automakers, will be integrated into this future software platform.
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