Samsung has faced widespread criticism globally for the delayed release of its Android 15-based One UI 7 for eligible Galaxy devices. This has damaged the trust of many users, who had grown accustomed to timely software updates in recent years, leaving some frustrated and disappointed.

Currently, Samsung has begun rolling out the One UI 7.0 update for a limited number of Galaxy devices, including the Galaxy S24, Galaxy S23, Galaxy Z Fold 6, and Flip 6, among others. However, it will take a few more months to expand the update to all eligible devices.

One UI 8 Needs to Be a Win—Samsung Can’t Afford Another Miss

With the One UI 7, Samsung has already disappointed most of its users, except those who purchased new devices that came with the latest Android 15 update. To rectify this, the company is expected to utilize the One UI 8 as an opportunity to regain its footing and rebuild user trust by addressing the following concerns.

One UI 8 testing should be available for more users

In the past, Samsung made beta testing available for One UI updates in seven countries, including China, India, Germany, Poland, South Korea, the UK, and the US, and for at least 8 to 10 devices. However, with the One UI 7, the company limited beta testing to a few countries, except for the Galaxy S24. For instance, the Galaxy A55 beta was only available in two countries, South Korea and the US. To get back on track, the One UI 8 should offer beta testing in the same countries and devices as older UI updates.

Follow the schedule strictly

Samsung’s sudden halt of the One UI 7 rollout has annoyed many users who were waiting for the update according to the published schedule in their respective countries. Therefore, it is expected that Samsung should re-evaluate its update schedule and adhere to it strictly.

Stop prioritising Samsung’s home country

In the One UI 7 rollout, it’s noticeable that Samsung prioritized its home country, South Korea. For devices like the Galaxy A55 and the Galaxy Tab S10, the update rollout began in South Korea. Instead of prioritizing specific countries, Samsung should focus on releasing the update simultaneously in multiple countries.

Meanwhile, Google has nearly completed testing its next Android version, Android 16, on its Pixel devices and is expected to release the stable update in the coming months. To take responsibility, Samsung needs to act quickly and release the One UI 8 on time, correcting its past mistakes.