In response to a recent change in U.S. App Store policy, which allows developers to process their own payments, Paddle and RevenueCat have collaborated to introduce an alternative to Apple’s in-app purchases. The two companies, specializing in payments and subscription infrastructure, announced on Tuesday a new integration that enables users to make purchases from developers’ apps on both web and mobile devices.

Paddle is responsible for managing web-specific payments, handling associated tax and compliance complexities. At the same time, RevenueCat provides developers with access to their subscription data and performance metrics across both web and mobile platforms, ensuring a seamless experience.

The ability for iOS applications to offer links for in-app purchases via the web is a new development in the U.S., resulting from a court decision in the antitrust lawsuit between Epic Games, the creator of Fortnite, and Apple. Although Apple was largely victorious in the case, the court ruled that developers could link out to web payment options without incurring a commission from Apple.

The combined solution from Paddle and RevenueCat offers a convenient way for users to subscribe to a service on one platform, either web or mobile, and then automatically access their subscription across all devices. Furthermore, subscription data is stored in the RevenueCat dashboard, providing developers with real-time analytics across web, iOS, and Android, all in one place.

Some apps, such as the running app Runna, already utilize services from both Paddle and RevenueCat. The new integration simplifies the path to web monetization for these apps, according to the companies.

Jimmy Fitzgerald, CEO of Paddle, stated, “There’s a huge opportunity for subscription apps to grow revenue by expanding to the web, but this shift also brings new technical and operational challenges. By partnering with RevenueCat, we’re making it easier for developers to manage subscriptions across platforms while giving them more control over how and where they monetize.”

RevenueCat co-founder and CEO Jacob Eiting, whose service powers over 70,000 apps, praised Paddle as a great partner in this new effort, which enables developers to offer web-based payments alongside traditional app store payments.