Driving Business Growth in a Time of Innovation

In nearly every discussion I have with clients nowadays, I am posed with the same inquiry: “How can I expand my business during this era of unprecedented innovation and possibility?” This is a concern that weighs heavily on the minds of leaders, ranging from multinational CEOs to founders of small, local businesses. Likewise, fostering growth and competitiveness is also a top priority for the European Commission (EC) and national governments across the European Union (EU) in 2025. As the foundation of Europe’s economy, it is essential that we empower small businesses, which are a crucial driver of overall productivity and prosperity.

The Impact of Personalized Digital Advertising

A recent study conducted by the Centre for Information Policy Leadership (CIPL), based on research by Public First and commissioned by Google, emphasizes the vital role that personalized digital advertising plays in driving economic growth and competitiveness, particularly for small and medium-sized businesses (SMBs).

The survey, which polled 4,287 EU SMBs across 13 countries, revealed that a significant 86% of respondents attributed revenue growth directly to personalized digital advertising, underscoring its importance for business expansion.