On Friday, Nintendo revealed that the live-action film adaptation of “The Legend of Zelda” is scheduled to premiere on March 26, 2027.

The timing of this announcement is notable, as it comes a day after the Nintendo Direct livestream, where the company typically shares its most recent updates. However, this was a deliberate decision, as Nintendo aims to encourage fans to download its newly launched app, Nintendo Today!, to stay informed about the latest news and developments.

During the Nintendo Direct event on Thursday, Nintendo game director Shigeru Miyamoto concluded the presentation by introducing the Nintendo Today! news app. Fans who quickly downloaded the app were rewarded with exclusive information, including the announcement of the “Zelda” movie’s release date.

The Nintendo Today! app is designed to provide daily updates on various Nintendo games, allowing users to customize the content to prioritize their favorite franchises and stay informed about the latest developments.

Given the numerous movie and TV adaptations of existing intellectual properties in the entertainment industry, this reminder about the “Zelda” movie may not be particularly noteworthy. Nevertheless, Nintendo’s strategy of investing in its existing IP has proven to be financially successful.

The company’s “Super Mario Bros” movie, for example, grossed $1.3 billion at the box office with a production budget of $100 million, making it the 18th-highest grossing global release of all time. This demonstrates the potential for successful adaptations of Nintendo’s iconic franchises.

While “Zelda” may not have the same level of universal recognition as “Mario,” it is worth noting that the “Breath of the Wild” game sold over 34 million copies, surpassing the sales of the Pokémon Gold, Silver, and Crystal games. This indicates a significant and dedicated fan base for the franchise.

As Nintendo prepares to unveil more information about its highly anticipated Nintendo Switch 2 system next week, it may be beneficial to keep a close eye on the Nintendo Today! app for early details and updates on the company’s upcoming projects and releases.