The Impact of Muse on the Gaming Industry

As we continue to push the boundaries of what is possible with this model research, we are exploring new and innovative ways to utilize Muse. We are currently using Muse to develop a real-time playable AI model trained on other first-party games, and we see tremendous potential for this work to benefit both players and game creators in the future, from reviving nostalgic games to expediting the creative process.

Currently, numerous classic games are no longer accessible to most people due to outdated hardware. With this breakthrough, we are investigating the possibility of using Muse to optimize older back catalog games from our studios for play on any device. We envision that this could revolutionize the way we preserve and experience classic games, making them more accessible to a broader audience.

The prospect of playing beloved games that have been lost to time and hardware advancements on any screen with Xbox is an exciting possibility for us. Another opportunity we are exploring is how Muse can assist game teams in prototyping new gameplay experiences during the creative process, introducing new content, and enabling developers to inject fresh experiences into existing games, or even allowing players to participate in the creation process.

We plan to create opportunities for the community to participate in this exploration, starting with short interactive AI game experiences available on Copilot Labs in the near future. With much still to be discovered, we look forward to sharing more updates.

Xbox’s Approach to Generative AI

Xbox has a long history of innovation with AI and machine learning, including collaborations with Microsoft Research, constantly seeking ways to delight players and harness new computing capabilities to bring creative visions to life. Although AI is not new to gaming, we are now witnessing an acceleration of generative AI research, both within Microsoft and across the broader technology community. We believe it is essential to shape how these new generative AI breakthroughs can support our industry and game creation community in a collaborative and responsible manner.

For Xbox, game creators will always be at the forefront of our AI efforts. We believe that traditional game development and future generative AI technologies can coexist, with the latter serving as an extension of creative work, offering novel experiences. As part of this, we have empowered our creative leaders to decide on the use of generative AI, recognizing that there will not be a one-size-fits-all solution for every game or project.

Future AI Experiences from Xbox

Looking ahead, we are focused on leveraging AI to address the barriers and frictions associated with playing and developing games. This means that we will share our AI product innovation earlier, providing opportunities for players and creators to experiment with and co-build new AI features and capabilities with us. By doing so, we can ensure that our AI innovations address real problems and add new value to the Xbox experience.

To develop tools that benefit everyone, our innovation will continue to be guided by our commitment to Responsible AI and our dedication to developing AI solutions that adhere to six key principles: fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability.

You can expect more exciting announcements this year regarding our use of AI to empower game creators and provide the best possible player experience across all devices. Stay tuned for updates ahead of GDC 2025 on Xbox Wire and our AI Resource Hub as we continue to shape the future of gaming supported by AI.

Interested in learning more? Check out a conversation with Phil Spencer, CEO of Microsoft Gaming, Dom Matthews, Studio Head of Ninja Theory, and Katja Hofmann, Senior Principal Researcher and Lead of the Game Intelligence Team, about today’s news: