YouTube Celebrates 20 Years, Sees TV as Primary Device for Viewing
YouTube has been a leading platform for over two decades. Over the years, there have been notable changes in how users engage with the platform. According to a recent report from YouTube, television has finally surpassed smartphones as the primary device for viewing content in the United States. The report highlights that watch time on different devices is used to determine device rankings.
TV Becomes the Dominant Viewing Device
Despite the growing trend of smartphones, YouTube is still relevant due to the advantages of large screens and tactile remotes. Nielsen’s data suggests that YouTube and its creators are adapting to these changes by using YouTube’s new “Watch With” feature to deliver expert commentary and reactions during live events, which is an innovative approach that complements current practices.
YouTube’s Innovative Solution
YouTube began testing the new “Watch With” feature with the NFL, although the platform will introduce the feature to a wider range of content throughout the year.
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