The customer relationship management (CRM) company, monday.com, has unveiled its ‘AI vision’, a strategy aimed at enhancing the efficiency of work management and tracking for businesses and teams.

As outlined in the platform’s published strategy, the company will focus on three primary principles: AI Blocks, Product Power-ups, and Digital Workforce. The goal of these principles is to “accelerate the vision to democratize the power of software.” By making its software more accessible and user-friendly, monday.com aims to address the challenges faced by businesses and teams of all sizes, streamline workflows, and increase productivity.

The company’s latest AI strategies are designed to support the growth and adaptation of small and medium-sized businesses (SMBs) and mid-market companies, without the need for additional staffing. According to monday.com, AI will significantly enhance process times, which are often slowed down by the scale of larger enterprises and Fortune 500 companies.

In line with monday.com’s goal to “democratize access to AI,” the platform’s approach is designed to be user-friendly, allowing users of all technical skill levels to create, customize, and utilize AI tools in their workflows.

Daniel Lereya, Chief Product and Technology Officer at monday.com, discussed the company’s approach to making software accessible to everyone. “By integrating intelligence into the products our customers already know, use, and love, AI will accelerate our mission to democratize the power of software,” he stated.

“With a majority of our customers in non-tech industries, they’re looking to us to lead them through the AI transformation. Our productization of AI ensures that intelligence serves our customers and not the other way around.”

The three principles of monday.com’s AI vision include ‘AI Blocks’, which are customizable AI tools that can be added to existing workflows, regardless of technical knowledge. AI Blocks feature capabilities like “Categorize” and “Extract,” allowing users to analyze data and recognize patterns with just a few clicks.

The second principle, ‘Product Power-ups,’ refers to the integration of AI features directly into monday.com’s existing suite of products. This is designed to help the company’s customers address challenges in areas like CRM data automation, resource management, predictive risk management, and real-time service ticket resolution. These features can help teams make more informed decisions, streamline workflows, and increase efficiency.

Finally, ‘Digital Workforce’ is a collection of AI agents that operate to support users and customers. Digital Workforce can handle specific tasks that are automatable, including project risk analysis, the identification of ongoing customer service issues, and helping to move delayed sales deals forward.

monday.com plans to launch ‘monday Expert’ in March, its first AI agent designed to support the onboarding of new users and perform tasks on their behalf.

The company reports that its AI capabilities have had a significant impact, with monday.com users performing around 10 million AI-driven actions in 2024. The number of AI use instances nearly tripled each quarter of 2024, indicating a rapid increase in the adoption of AI in the CRM platform.

(Image: “Monday – Back to work!” by tinto is licensed under CC BY 2.0.)

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