Introducing Meridian: The Open-Source Marketing Mix Model

Today we’re launching Meridian, the open-source marketing mix model (MMM) built by Google, available to all marketers and data scientists. To support marketers on their implementation, we’re also introducing a partner program with over 20 measurement partners trained and certified on Meridian.

Our Vision for a More Transparent and Innovative MMM

Last year, we shared our vision for a more transparent, innovative and actionable approach to an MMM that is designed to help you better allocate your budget in today’s marketing landscape. After testing it with hundreds of brands globally and incorporating their feedback, Meridian is now ready for everyone to take advantage of its benefits.

Real-World Success Stories

Brands like Finder, an Australian financial company with presence in the UK, US and Canada, garnered actionable insights with Meridian because of its ability to be customized to their needs.

Expert Insights

"At Finder, our mission is to help people make better financial decisions and we try to apply that approach to everything we do — including our own marketing. With Meridian, we now have much more confidence in our ability to measure the impact of our investments. This integrates technical innovations to assess the indirect impact of search on marketing channels in the consumer journey. It enhances the measurement of "Reach" and "Frequency" for YouTube campaigns, helping advertisers with campaign planning. The seamless integration with Google Marketing Data Platform boosts productivity in data processing and improves the accuracy of the data used in the model. Our collaboration on Meridian will help advertisers better understand the interactions between channels and improve their campaign strategies."

— Santosh Nair, Founder & Director, Analytic Edge

Unlocking the Full Potential of Meridian

This global network of experts can help you get the most out of Meridian, including:

• Providing support and guidance from experts to implement Meridian and optimize your investments.
• Improving your media investments with access and guidance about Meridian best practices.
• Helping you tailor your measurement to your needs. With Meridian’s open-source nature, you’ll get complete transparency into how its model works including the ability to adjust parameters to align with your unique business goals.

Get Started with Meridian Today

Connect with a Meridian Certified Partner today and discover how to unlock the full potential of modern MMMs, gain deeper insights into your marketing impact, and drive smarter marketing decisions.