The live-action remake of Disney’s Snow White is set to release this month, which can only mean one thing: it’s time for the toy releases to begin.

Mattel has unveiled a range of limited-edition, fully poseable dolls inspired by the film’s heroine, Snow White (played by Rachel Zegler), and villain, the Evil Queen (Gal Gadot). The Snow White doll features the character’s iconic blue and yellow gown with puffy sleeves, a red hooded cape, a bow headband, and crimson shoes. In contrast, the Evil Queen doll showcases her in a sparkling purple gown, a collared black cape, and a crown inspired by stained glass. Each doll comes with additional accessories that fit their respective characters: the Evil Queen has a scepter, her pet vulture, and a half-eaten apple, while Snow White has an uneaten apple and two birds that perch on her shoulders.

These collector’s edition dolls will be priced at $75 each and can be found at major retailers, including Amazon (with two pages already available), although Target and Walmart’s listings are not yet live. The dolls come in special packaging featuring illustrated background panels. As the New York Toy Fair takes place this weekend, fans can expect to see more images of these dolls, as well as other toys Mattel has created in anticipation of the film’s release. Notably, Disney has been relatively quiet in promoting Snow White compared to its previous live-action remakes, instead seeming to focus on hyping Thunderbolts and the upcoming Lilo & Stitch remake.

The release of Snow White is scheduled for March 21, which will ultimately reveal whether the film’s quality or marketing strategy is the reason behind the subdued promotional campaign.

[via The Hollywood Reporter]

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