LetzAI has rapidly emerged as a leading platform for generating high-quality AI images, driven by its mission to make AI-powered image generation more accessible and personalized.

The Challenge:

In 2023, Misch Strotz, CEO and co-founder of Neon Internet, envisioned a platform that would allow Luxembourg residents to easily generate local images using AI. This concept led to the launch of LetzAI V1 within a month.

Following strong local demand, Strotz and his team began developing a global version of the platform. Their vision was to create an opt-in AI platform that would empower brands, creators, artists, and individuals to unlock endless creative possibilities by adding their own images, art styles, and products. According to Strotz, “Other AI platforms scrape the internet, incorporating people and their content without permission. We wanted to give individuals the choice and power to control their own content.”

Soon after, the team started working on V2, which would generate higher-quality and more personalized AI images, ensuring consistency across objects, characters, and styles. Users could upload their own photos, create their own models, and blend them with community-created models to generate a vast number of unique images.

However, LetzAI faced a significant obstacle in training and launching V2 – a global GPU shortage. With limited resources to train its models, LetzAI needed a reliable partner to help evolve its AI-driven platform and ensure smooth operation.

The Solution:

In search of a suitable partner, Strotz met with major vendors, including hyperscalers and various Europe-based providers. After meeting Gcore’s product leadership team, the decision became clear. “It was impressive to meet executives who were knowledgeable about technology and took us seriously,” recalls Strotz.

Gcore’s approach to data security and sovereignty further solidified the decision. “We needed a trusted partner who shared our commitment to European data protection principles, which we incorporated into the development of our platform,” Strotz continues.

The Outcome:

LetzAI chose Gcore’s state-of-the-art NVIDIA H100 GPUs in Luxembourg. “This was the perfect option, allowing us to keep our model training and development local. With Gcore, we can rent GPUs rather than entire servers, making it a more cost-effective solution by avoiding unnecessary costs like excess storage and idle server capacity,” Strotz explains. This approach provided flexibility, efficiency, and high performance, tailored specifically for AI workloads.

LetzAI adapted its app to run in containers, configured model training tasks to run on GPU Cloud, and utilized Everywhere Inference for image generation and upscaling. “Everywhere inference reduces the latency of our output and enhances the performance of AI-enabled apps, allowing us to optimize our workflows for more accurate, real-time results,” Strotz says.

In just two months, LetzAI V2 launched to serve users worldwide. Strotz and his team were already developing its successor.

Empowering Creativity with Scalable, High-Performance AI Infrastructure

With Gcore’s continued support, LetzAI quickly deployed V3. “The Gcore team was incredibly responsive to our needs, guiding us to the best solution for our evolving requirements. This has given us a powerful and efficient infrastructure that can flex according to demand,” says Strotz.

Running V3 on Gcore means LetzAI users experience fast, reliable performance. Artists, individuals, and brands are already utilizing V3 in innovative ways. For example, in response to LetzAI’s ‘AI Challenges’, a Luxembourg restaurant chain prompted residents to create thousands of images using its model of a pizza.

In another example, LetzAI collaborated with digital agency LOOP to dress PUMA’s virtual influencer and avatar, Laila, in a Moroccan soccer jersey. According to Strotz, “PUMA had struggled to make clothing look realistic on Laila. When they saw our images, they said the result was 1,000 times better than anything they had tried.”

That wasn’t the only brand intrigued by V3’s possibilities. After LetzAI posted V3-generated images of models wearing Sloggi underwear, Sloggi’s creative agency STAN Studios asked LetzAI to generate more images for market testing.

Always looking for new ways to support creators, LetzAI also launched its Image Upscaler feature, which enhances images and doubles their resolution. “Our creators can now resolve common AI image issues around quality and resolution. Everywhere Inference is pivotal in delivering the power and speed needed for these dynamic image enhancements,” noted Strotz.

Platform Evolution and AI Innovation without Limits

As its models exceed user expectations worldwide, LetzAI can rely on Gcore to handle a high volume of requests. Confident about generating a limitless number of high-quality images on the fly, LetzAI can continue to scale rapidly to become a sustainable, innovation-driven business.

“As we further evolve – such as by adding video features to our platform – our partnership with Gcore will be central to LetzAI’s continued success,” Strotz concluded.

Photo by Tim Arterbury on Unsplash

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