Introduction to Locked Reels

Instagram is currently testing a new feature that allows Reels to be locked behind a secret code, accompanied by a hint for users to decipher, as reported by TechCrunch. This innovative approach enables creators to interact more intimately with their fans, sharing exclusive content with those who are likely to solve the given clues.

Example of Locked Reels in Action

For instance, a creator might lock a Reel with a hint such as "my favorite food," which dedicated fans would likely be able to answer correctly. Instagram has been experimenting with this feature on its Design account, where it posted a locked Reel that required viewers to enter a secret code based on the hint "1st # in the caption."

Visual Representation of Locked Reels

Unlocking the Reel

Upon correctly identifying the first hashtag in the caption as "Threads" and entering it as the code, viewers gain access to a Reel announcing the launch of the Design account’s profile on Threads.

Potential Uses of Locked Reels

This feature could be leveraged by brands to promote new products or by creators seeking to boost engagement. On a personal note, it could also serve as a platform for sharing in-jokes with friends, although that might be a more niche application.

Availability and Future Plans

Engadget has contacted Instagram for further details regarding this feature and its potential rollout. Any updates on its availability will be provided as more information becomes available. It’s worth noting that this may currently be in the testing phase, with no definitive plans for a broader release.

Similar Features

The concept of locked content is not entirely new to Instagram, as it bears resemblance to another tool called Reveal, which allows creators to post hidden Stories that followers can uncover by sending a DM, as previously reported.