Instagram is introducing a new dislike feature that allows users to essentially downvote comments they find offensive or irrelevant. This dislike button is specifically designed for comments and does not affect the actual post content. The testing is currently being conducted on both Reels and Feed posts.

The platform will not display a dislike count, although Instagram’s head, Adam Mosseri, has stated that dislikes will eventually influence comment ranking. This feature is similar to the downvote button found on Reddit.

“This provides users with a private way to indicate their disapproval of a particular comment,” Mosseri explained on Threads. “Our goal is to create a more welcoming comment section on Instagram through this feature.”

A Meta representative told TechCrunch that the primary purpose of the dislike button is to enhance the quality of comments, echoing Mosseri’s statement. This is currently a test, and the button is only available to a small group of users. A broader rollout may occur in the future.

Instagram has been active in recent months, with announcements including the development of a video-editing app that bears a striking resemblance to CapCut, a sibling app of TikTok. The platform has also increased the length of Reels to three minutes, a move seen as an attempt to mimic TikTok. Additionally, Instagram recently discontinued the use of third-party fact checkers due to concerns over freedom of expression.