Introduction to Instagram’s New Feature

Instagram is introducing a new way to enhance your Reels recommendations with the rollout of "Blend," a feature that enables users to create a personalized feed within a direct message (DM) by combining their recommendations with those of a friend.

Background and Development of Blend

The concept of Blend is not entirely new, as it was first spotted in the app over a year ago as an internal prototype. However, Meta is now officially launching it, describing Blend as an "invite-only Reels feed for you and your friend(s)." This feature allows anyone to invite friends or a group of friends to join a Blend from within a direct message or group chat on Instagram.

How Blend Works

Once an invitation is accepted, Instagram generates a customized feed of Reels consisting of video recommendations tailored to each person’s interests. As users scroll through the feed, they can view who each suggested clip is recommended for, providing insight into the types of Reels served by Instagram’s algorithm to their friends.

Enhanced Insight into Friends’ Reels-Watching Habits

Blend is the latest development in Meta’s efforts to provide Instagram users with more insight into their friends’ Reels-watching habits. The company has also introduced a dedicated tab that showcases videos liked by Instagram friends. This feature can be seen as either an intriguing way to discover new content niches or potentially embarrassing, depending on individual perspectives. It also serves as a reminder that Instagram likes were never entirely private.

Potential Benefits and Entertainment Value

For users experiencing stale Reels suggestions or those curious about their friends’ app experiences, Blend could be an entertaining way to spice up recommendations. By offering a window into friends’ viewing habits, Blend enhances the social aspect of the platform, making it more engaging and personalized for users.