We’ve officially witnessed the AI Super Bowl, and it’s a milestone moment for artificial intelligence in sports.
As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the Eagles’ dominant win and Kendrick Lamar’s performance at the halftime show. It was also about AI being a consistent theme in several multi-million-dollar ad spots.
OpenAI
OpenAI made its Super Bowl debut with the aim of bringing ChatGPT to the masses. The commercial features a pointillism animation style, where black and white dots represent significant historical milestones, including the invention of the lightbulb, the moon landing, and the first email, highlighting the emergence of generative AI.
In the company’s commercial, the message is clear: remarkable achievements often begin with a single step. However, reactions to the ad were mixed, with some viewers arguing that it was a letdown, while others praised it. It’s not surprising to see varied opinions, as OpenAI is already a polarizing entity.
The Game Day spot comes on the heels of OpenAI’s recent rebranding, which revealed a new logo and typeface, seeking to redefine the company’s identity in the competitive tech landscape. The rebranding was announced in a new video that utilizes the same black dot motif.
Google showcased its Gemini chatbot to a massive audience, highlighting its capabilities in a commercial that features a father using the AI tool to balance his dream job interview and raising his daughter while teaching life lessons.
The ad was sweet, but not as dramatic as a 30-second ad posted on YouTube 11 days prior, which attempted to demonstrate how small businesses use AI in Google Workspace. However, the original video had to be edited because the Gemini chatbot provided a potentially incorrect fact about cheese consumption.
The original version claimed that gouda accounted for 50% to 60% of global cheese consumption, but this figure was disputed, with some suggesting it was an overestimation. It appears that the YouTube video has been altered to remove this stat.
While it’s not uncommon for ads to be tweaked, it’s notable that a large tech giant like Google made a public mistake. However, it’s a reminder that AI can sometimes hallucinate, and even large corporations may not catch them all the time.
Meta promoted its Ray-Ban Meta smart glasses in an ad spot featuring Chris Hemsworth, Chris Pratt, and Kris Jenner. The commercial showcases the AI-powered glasses’ capabilities as Pratt asks the AI to analyze artwork, while Hemsworth eats an expensive banana, referencing Justin Sun’s $6.2 million banana art piece.
The commercial enlisted these popular celebrities to demonstrate the AI wearables, likely to boost the product’s appeal among the general public. According to a report, CEO Mark Zuckerberg told employees that Meta has sold over 1 million Ray-Ban Meta glasses in 2024.
Salesforce
Salesforce demonstrated its capabilities in an ad featuring Matthew McConaughey as he rushes through Heathrow Airport. The ad showcases how the company’s platform, Agentforce, could have helped McConaughey avoid a chaotic experience.
GoDaddy
GoDaddy showcased its AI product, “Airo,” during the Game Day spot. The tool helps small businesses create professional-quality logos, website designs, and promotional content for social media.
The commercial featured Walton Goggins demonstrating how he uses Airo to create a website for his goggles, emphasizing that small business owners can easily do the same, and even let AI take care of tasks.
Cirkul
Cirkul, a water bottle brand, took a humorous approach in its Super Bowl ad, starring Adam Devine as he uses an AI assistant to order a Cirkul water bottle. However, the AI mistakenly orders 100,000 water bottles, highlighting the unpredictable consequences of relying on AI for everyday tasks.
The ad also announces that Cirkul will give away 100,000 free bottles to customers who watch the game.
Meanwhile, several startups invested in ads this year, joining the growing list of major tech players showcasing their AI capabilities in Super Bowl commercials.
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