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Ulu Ventures Defies Trend, Stands by DEI-Focused Investment Strategy
While major corporations like Google and Meta are scaling back their DEI initiatives, Ulu Ventures, which recently raised a fourth $208 million fund, remains committed to its diverse founder investment strategy, according to The Wall Street Journal.
About Ulu Ventures
Co-founded by Miriam Riviera, a Latina and former vice president and deputy general counsel at Google, Ulu Ventures employs a data-driven investment approach to identify and support diverse founders.
Navigating DEI Challenges in a Changing Landscape
As a 17-year-old firm investing in seed startups, Ulu Ventures is aware of the potential risks associated with continuing diversity efforts under the new administration. “If you’re going to stand strong on DEI today, you have to be incredibly buttoned-up,” one of the firm’s partners told WSJ, emphasizing that data-driven investing does not imply a preference for specific founder demographics.
Support for Ulu’s Approach
Ulu’s limited partners seem to be in agreement with its approach to diversity. The firm’s fourth fund is 50% larger than its third $138 million fund raised in 2021.
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