2. Enhancing Content Discovery through Personalization

Gemini’s AI-driven search capabilities empower media and entertainment companies to offer tailored experiences, elevating personalization to new heights. By leveraging Gemini, brands can streamline the delivery of real-time recommendations that cater to individual preferences and moods.

A notable example is LIV Golf’s collaboration with Google Cloud and PMY Group, utilizing Gemini to develop features such as “Any Shot, Any Time.” This innovation allows fans to select specific golfers, teams, or groups to watch, while also enabling them to browse customizable, searchable highlight reels from any tournament round.

Furthermore, Gemini’s AI-powered search and recommendation features provide media and entertainment companies with valuable insights into customer viewing habits, preferred devices, and content performance. By leveraging these insights, companies can better engage, expand, and retain their audiences. Following the introduction of AI-powered search, Starz observed a 40% increase in viewer interaction with content and a 70% increase in viewers completing their selected content.

3. Streamlining Creative Workflows

Media and entertainment companies are revolutionizing traditional workflows by harnessing the power of gen AI. Gemini’s multimodal capabilities are particularly useful in automating repetitive, manual tasks that divert time away from high-value creative work. Gemini can optimize content libraries by extracting crucial metadata from various media formats, using this information to refine or correct existing titles and descriptions, thereby enhancing content discoverability and accessibility.

With Gemini’s assistance, FOX Sports has successfully automated the previously manual process of searching and tagging video content. The company can now instantly search its vast library of nearly 2 million videos and images using natural language, significantly reducing the time required to locate specific footage and produce new content for global audiences.