On Monday, Google announced a range of updates to its Android widget system, aiming to improve the discoverability of widgets for app developers. Widgets provide a quick glimpse into an app’s key information, such as the day’s weather forecast or upcoming calendar events, and are a crucial aspect of customizing Android home screens.
According to Google, developers have been seeking better methods for their widgets to be discovered by users.
Widgets serve a purpose beyond mere aesthetic appeal, as a well-designed widget can significantly increase user engagement with an app and keep it at the forefront of their mind by continually sharing updates on their home screen.
In response to developers’ concerns regarding widget discovery, Google is set to introduce new features across Android devices, including phones, tablets, foldables, and the Google Play Store.
The Google Play Store will now feature a visual badge on an app’s details page, indicating that the app offers a widget. This addition may persuade new users seeking specific functionality to download an app with a widget over one without.
Furthermore, users will be able to search for apps that offer widgets using a dedicated search filter on Google Play, driving more targeted downloads and increasing the visibility of apps with widgets.
Google is also launching a curated Editorial Page to showcase exceptional widgets and educate users on their value. This page will not only highlight well-designed widgets but also provide developers who invest time in creating widgets with the opportunity to reach a broader audience and potentially boost their app’s install base.
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