Earlier today, an update was provided regarding Google’s Pixel 9a, a mid-range smartphone designed to compete with Apple’s iPhone 16e, offering a cost-efficient option within the Pixel lineup. However, by the time the day had begun, reports surfaced that Google was postponing the shipment of the Pixel 9a to April.

Typically, when a new smartphone is unveiled, its release closely follows the announcement. This is not the case with the Pixel 9a. Instead of pre-ordering, interested parties can only register to receive a notification when the phone becomes available. Although Google has not disclosed the official launch date, they have issued a statement addressing the situation. According to a Google spokesperson, “We’re checking on a component quality issue that’s affecting a small number of Pixel 9a devices,” in an email to Gizmodo.

This Easter, it seems unlikely that the Pixel 9a, available in Iris or Peony, will be making an appearance. The delay, particularly given that it was not mentioned during the Pixel 9a’s official announcement, reflects poorly on Google, which has been experiencing difficulties with its hardware lately. The recent Pixel 4a battery firmware update served as a reminder of the potential risks associated with smartphone batteries. Additionally, a legacy Chromecast issue caused disruptions in some users’ streaming setups. This raises questions about the consequences of merging hardware and software teams and the challenges of ensuring alignment.

It is commendable that Google is exercising caution by delaying the release due to a component quality issue. Nevertheless, the delay is disappointing for those eagerly anticipating the comparisons between the Pixel 9a and the iPhone 16e, which will undoubtedly be forthcoming. (A comparative piece is also in the works from this author).