According to an announcement made on Tuesday during Google I/O 2025, Google plans to invest up to $150 million in Warby Parker, a consumer eyewear company, to collaborate on the development of AI-powered smart glasses utilizing Android XR technology.

As stated in a press release, Google has already allocated $75 million towards Warby Parker’s product development and commercialization expenses. Additionally, Google intends to invest a further $75 million, acquiring an equity stake in Warby Parker, pending the eyewear manufacturer’s achievement of specific milestones.

During Google I/O 2025, Google also unveiled partnerships with several other companies, including Samsung and Gentle Monster, to develop smart glasses featuring Gemini AI and AR capabilities, as reported in an announcement.

Google appears to be adopting a strategy similar to that of Meta, which has achieved success through partnerships and investments in EssilorLuxottica, the manufacturer of Ray-Ban. A key factor contributing to the success of Ray-Ban Meta’s smart glasses is their attractive and familiar design, as well as their availability in Ray-Ban stores. It is likely that Google will establish a similar relationship with Warby Parker, leveraging the eyewear company’s popular frame designs and potentially its retail stores.

In the press release, Warby Parker and Google stated their intention to launch a series of products over time, with the first line of eyewear slated for release “after 2025”. This initial line will incorporate multimodal AI technology into both prescription and non-prescription glasses.