Samsung is a dominant player in the electronic device market, and its continuous innovation has enabled it to gain significant market share. The company’s Galaxy smartwatches, in particular, have been evolving rapidly and gaining popularity. Although Samsung still has a long way to go to capture the leading position in market share, recent reports indicate that it may have an edge in sales growth.

According to a recent report, Samsung shipped 4.9 million smartwatches and fitness bands in Q1 2025, ranking fourth globally in terms of sales units. However, the company has captured a significant market share, with a remarkable growth of 74%.

In comparison, Apple has recorded a 5% annual growth, with a 16% market share, placing it in second position. Xiaomi, on the other hand, holds a 19% unit share with a 44% annual growth. Meanwhile, Samsung holds an 11% market share, ranking fourth.

Notably, Samsung is not only focused on improving the hardware of its smartwatches but is also committed to introducing innovative feature implementations through new software updates. The company has already begun developing the One UI 8 watch, which is expected to bring several new changes, from visual design to additional features.

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