Disney Plus and Hulu have introduced a new initiative to attract more subscribers: Disney Plus and Hulu have come up with a new idea to draw in subscribers: an updated “Perks” program. This program offers various freebies to subscribers, including a six-month DoorDash membership, discounted stays at Walt Disney World, and 20 percent off Adidas shoes. Additionally, subscribers will have the opportunity to win exclusive items from Hulu shows, such as A Handmaid’s Tale robes and wings.

The “Perks” program is currently available to both new and existing Disney Plus subscribers and will be launched for Hulu on June 2nd. Other participating companies include Microsoft, Pure Green, LG, and Funko, with new perks being added every week throughout the summer. Subscribers who opt for one of Disney’s bundle plans, which include both Disney Plus and Hulu, will have access to perks from both programs. An international launch of the “Perks” program is scheduled for later this year.

As of March 31, Disney Plus has 126.0 million paid subscribers worldwide, with 1.4 million new signups in the first quarter of 2025, according to Variety. Paid Hulu subscribers increased by 1.1 million during the same period, reaching a total of 54.7 million. In comparison, Netflix had 301.6 million paid subscribers globally at the end of 2024.