Introduction to Discord’s New Feature

Discord is set to officially launch Quest ads on mobile, a feature that will enable users to earn rewards by watching videos, starting June 2025. This move follows the successful testing of its advertising experience, known as "Quests," on mobile devices. Initially launched on desktop a year ago, Quests have been undergoing trials on mobile to refine the advertising experience.

How Quests Work

The Quests feature is designed as a platform for users to discover new games and content while earning rewards for engaging in activities such as playing, streaming, or watching videos. For advertisers, it presents an opportunity to showcase trailers for new games, announcements for DLC drops, and other video content to a targeted audience. Some Quests may require users to stream specific games to unlock rewards, potentially attracting new players for the advertised titles.

Advertiser Engagement and Expansion

Discord has already seen significant engagement from major video game franchises, including Diablo, Street Fighter, World of Warcraft, and Genshin Impact, which have utilized the Quest format for their advertising campaigns. Beyond the gaming industry, other companies, such as movie studios, have also adopted this format. For example, Max utilized Quests to promote the trailer for "Dune: Prophecy" before its premiere. The flexibility of Quests allows for a wide range of applications, from game promotions to movie trailers and other video announcements.

User Experience

Similar to the desktop version, mobile users will receive notifications when a new Quest is available. They can then choose to accept the Quest and complete the required task to earn rewards. This approach gives users control over their experience, allowing them to engage with content that interests them while being rewarded for their time. With the official launch of video Quests on mobile, Discord aims to further enhance user engagement and provide advertisers with a unique platform to reach their target audiences.