Unlock the Power of YouTube Creators with BrandConnect

BrandConnect is a suite of tools and features designed to facilitate connections between brands and creators. In today’s era of creator-driven entertainment, consumers increasingly rely on the recommendations of YouTube creators when making decisions. A survey conducted by Ipsos reveals that online users are 98% more likely to trust the endorsements of YouTube creators compared to those on other social media sites or apps (on average), leading to tangible outcomes for brands.

For instance, a brand can leverage existing sponsored content as creative assets in their campaigns using partnership ads, thereby expanding the reach of successful videos. In certain markets, they can utilize BrandConnect in Google Ads to obtain measurement and reporting for sponsored content campaigns. Moreover, brands can discover suggested videos to promote and gain valuable insights into the performance of linked videos within our centralized platform for managing creator partnerships. Each aspect of this process is powered by BrandConnect.