The Power of Your Ad Server: Unlocking Successful Campaigns

In today’s complex media landscape, spanning programmatic, direct buys, social, search, CTV, and numerous other touchpoints, your ad server is the essential foundation of every successful campaign. Regardless of how innovative your media investments may be, their effectiveness is only as good as the technology that connects them. This is why we have invested in the capabilities of Campaign Manager 360 to help you better manage your ad campaigns across multiple platforms and channels.

As Mairi Fogle, Global Media Tech Product Owner at Kimberly-Clark, emphasizes, “Campaign Manager 360 enables us to measure all our paid media and provides creative insights, giving us a comprehensive view of our digital performance. This unified data allows us to create more relevant consumer experiences.”

The Importance of a Unified View in the Era of CTV and Complex Campaigns

With the growth of CTV and increasingly complex campaigns, a unified view is more critical than ever. To address this, we are introducing new partner integrations to Campaign Manager 360, ensuring seamless connections and effortless insights for ad serving across all formats and channels, including CTV.