More flexibility and reach across surfaces

The Google Display Network (GDN), including GDA, enables advertisers to broaden their marketing reach and diversify their strategies across over 3 million websites and apps. Furthermore, we have expanded our inventory to encompass a wider range of platforms and categories, such as news, sports, social media, and gaming. Over the coming weeks, a new selection of third-party Connected TV (CTV) inventory will be introduced across key categories, including TelevisaUnivision, MLB, and FOX News. This expanded network and channel offering allows your brand to be visible across your audience’s preferred media outlets.

We are also providing greater flexibility in how you purchase Display ads. Currently, you can utilize them in both standalone Display campaigns and Performance Max campaigns. Recently, we announced the addition of Google Display inventory to Demand Gen campaigns, aiming to help advertisers remain top of mind with a broader customer base — regardless of where they consume visual content. Previously, Demand Gen campaigns only had access to a subset of the Google Display Network through Google Video Partners (GVP), which was limited to video-eligible content. If you have already opted into GVP and have uploaded image assets to your existing Demand Gen campaigns, your image ads will begin serving on the Google Display Network as part of this transition. On average, advertisers who added the Google Display Network to their Demand Gen campaigns saw a 16% increase in conversions during testing. For instructions on adding the Google Display Network to your Demand Gen campaigns, you can visit our Google Ads Help Center.