Samsung is currently a leading brand in the foldable industry, but its dominance in the US is expected to be challenged soon, as its competitor, Apple, is preparing to launch a foldable iPhone that will rival its position.

In July, Samsung released its seventh-generation foldable phones, including the Galaxy Z Fold 7 and Galaxy Z Flip 7. These devices have made a significant impact on the foldable market with their extremely thin design, advanced camera, impressive specifications, and cutting-edge AI features.

A recent report from Counterpoint Research indicates that foldable phone sales in the US are projected to increase by 68% in 2025, which is six times the growth rate of 11% in 2024. Currently, Samsung dominates the US foldable market, while Motorola is gradually closing the gap with its new Razr lines.

In terms of competition, Apple is also expected to launch its first foldable iPhone in 2026. According to Counterpoint’s prediction, Samsung will maintain its top position in the US in 2026, but Apple is likely to quickly surpass Motorola and take second place. This could lead to intense competition between the two tech giants in the foldable industry.

Previously, it was reported that Samsung might be the primary screen supplier for Apple’s upcoming foldable iPhones. It will be interesting to see how the situation unfolds and whether Samsung can maintain its leading position in the foldable market, particularly in the US, against Apple.