Airbnb has introduced a new feature as part of a broader app update, allowing travelers to book services and experiences, such as massages, haircuts, or chef-prepared meals, which can be added to their stay or booked independently.

This is not the first time Airbnb has attempted to offer such a feature, as it previously paused an earlier version of experiences in 2023 to focus on improving its core offering of stays. Now, the company is once again seeking to expand its services beyond trip planning.

The move aims to capitalize on the significant traffic Airbnb’s site already receives. During the company’s Q1 2025 call, CEO Brian Chesky mentioned that over 1.5 billion devices accessed the service in the last year, but many users do not book a home.

This move brings Airbnb into more direct competition with other travel companies, such as Tripadvisor, Booking.com, Viator, and GetYourGuide, as well as service providers like Yelp.

Initially, Airbnb will offer services across 10 categories, including chefs, catering, prepared meals, photography, massages, spa treatments, personal training, hair, nails, and makeup, in 100 cities worldwide across eight countries.

While users can enjoy services where they are staying, they will typically need to travel to a venue for experiences.

Experiences will include cultural and museum tours, outdoor and watersport activities, food tours and cooking classes, art workshops and shopping experiences, and workout, wellness, and beauty experiences, with launches in 19 categories across 1,000 cities worldwide.

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