Salesforce has announced plans to invest $1 billion in Singapore over the next five years, with the goal of driving the adoption of its AI agent development platform, known as Agentforce.

According to Salesforce, Agentforce has the potential to alleviate Singapore’s ongoing labor issues by creating “digital workforces” that combine human capabilities with autonomous AI agents, thereby augmenting the country’s workforce and enterprises.

This investment is part of Salesforce’s broader efforts to expand its AI and cloud services, including Agentforce, and follows recent commitments of $500 million in Saudi Arabia and $500 million in Argentina.

Salesforce has a long history of investing in Singapore, dating back nearly two decades, and established its first overseas AI Research hub in the country in 2019. The company’s customer base in Singapore includes notable names such as Singapore Airlines, Grab, M1, FairPrice Group, and Ocean Network Express.

In a separate announcement, Salesforce revealed that it has signed a deal with Singapore Airlines to integrate Agentforce, Einstein (Salesforce’s AI layer), and Data Cloud into the airline’s customer case management system. The two companies also plan to collaboratively develop AI solutions for airlines at Salesforce’s AI Research hub.

Salesforce has been placing a strong emphasis on AI, and has been doubling down on its AI efforts. The company is reportedly reducing its workforce by over 1,000 employees while hiring approximately 2,000 people to sell its new AI products.

Other major U.S. tech companies have also been investing heavily in Southeast Asia. For instance, Amazon Web Services announced plans to invest $9 billion over the next five years in Singapore to expand its cloud infrastructure and services. Additionally, Microsoft has committed to investing $2.2 billion in Malaysia and $1.7 billion in Indonesia over the next four years.