NVIDIA’s upcoming GPU Technology Conference, also referred to as GTC, is scheduled to take place next week. The event will be held from March 17-21 in San Jose, and Engadget will provide live coverage of all the major developments. A liveblog of the keynote address by CEO Jensen Huang on March 18 at 1PM ET/10AM PT will be available, which is expected to be the highlight of the conference. The speech will also be livestreamed for free.

Artificial intelligence is likely to be a dominant theme throughout the week, but given the significant changes in the computing landscape over the past year, the stakes are higher for NVIDIA to make a significant impact at this conference.

What to expect at this year’s GTC

NVIDIA has been heavily invested in AI for years, making it a regular focus of GTC programming. Last year, the company unveiled its for faster and more efficient computations. It is likely that Huang will introduce an updated version of the Blackwell GPUs with enhanced specifications. Additionally, NVIDIA is expected to provide updates on its projects in , robotics, and quantum computing.

However, the company’s position is different going into this conference compared to last year. NVIDIA is no longer as dominant, and the emergence of DeepSeek’s reasoning model led to a significant , including NVIDIA’s. The company has also faced issues with its latest and the use of AI-generated NPCs in gaming has been met with criticism, being described as .

Essentially, NVIDIA needs a significant breakthrough. This would be the perfect opportunity for Huang to unveil something innovative and exciting, and hopefully, he will deliver.