Samsung has made significant strides in developing its ecosystem across multiple devices through its software development efforts. This ecosystem is not limited to smartphones, as it also provides a consistent experience on its high-end TVs. While this aspect may not be a major draw for new consumers, Samsung’s strategy of offering monthly subscriptions is now yielding positive results in terms of sales.

Samsung’s High-End TVs and the AI Subscription Club

In December of last year, Samsung introduced a new AI Subscription Club Plan that enables users to purchase new devices in monthly installments. This plan has resulted in a notable 20% increase in sales of Samsung’s high-end TVs. Furthermore, with the latest developments, the company is now experiencing a 50% surge in TV sales through the AI subscription club model.

Lim Sung-taek, CEO of Samsung Electronics Korea, addressed the sales increment, stating, “The number of consumers interested in the ‘AI Subscription Club’ among those looking to purchase premium TVs is increasing, and the ‘AI Subscription Club’ is the best way to experience premium TVs for a long time.“

It’s worth noting that the AI subscription scheme also provides Samsung device owners with various AI features, including AI mode, AI smart Home, Click-to-search, Real-time Language translation, and Smart Home monitoring at a relatively low cost. For more information, you can refer to this article.The AI subscription club is currently only available in South Korea, but given the significant response, the company may expand it to other countries to increase its gadget reach to more users.

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