In our opinion, the maximum price for this item would have been $5, but someone, likely a passionate Pokémon enthusiast with a substantial budget, has paid an astonishing $87,840 for a Cheeto that resembles a Charizard. The similarity is somewhat subtle and requires a close look. This extraordinary purchase has left many questioning the reasoning behind such an investment.
The Cheeto’s flaming tail is a notable detail, and it’s clear that it’s made from a Flamin’ Hot Cheeto rather than the regular variety. The buyer also received a custom Pokémon card and a storage box, likely intended to preserve the snack’s value and prevent the dreaded cheese dust from spreading. At three inches long, the price per inch is a staggering $29,000.
According to Goldin’s auction site, the Cheeto was discovered and preserved between 2018-2022 by 1st & Goal Collectibles and gained popularity on social media platforms in late 2024. It was featured on Arena Club and 1st and Goal Collectibles.
The question remains whether this investment will appreciate in value over time, considering the limited shelf life of a single Cheeto. Moreover, this incident highlights the escalating prices in the Pokémon secondhand market.Incidents like the Van Gogh controversy and the ultra-rare card sold by Goldin for $1.2 million come to mind. We invite you to share your thoughts on this matter below.
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