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Welcome to the Jukebox Podcast from WP Tavern
[00:00:00] Nathan Wrigley: Welcome to the Jukebox Podcast from WP Tavern. My name is Nathan Wrigley.Introduction to the Podcast
Jukebox is a podcast dedicated to all things WordPress, covering the people, events, plugins, blocks, themes, analytics options, and privacy challenges for WordPress site owners.
Subscribe to the Podcast
If you’d like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast player of choice or by going to wptavern.com/feed/podcast and copying that URL into most podcast players.
Contact the Podcast
If you have a topic you’d like to see featured on the podcast, I’m keen to hear from you, and hopefully get you or your idea featured on the show. Head to wptavern.com/contact/jukebox and use the form there.
Today’s Guest: Derek Ashauer
Today we have Derek Ashauer on the podcast.
Derek Ashauer’s Background
Derek has been working with WordPress for over 15 years, having started with client sites and transitioning to creating specialized WordPress plugins. Today, we’ll be discussing his journey creating Conversion Bridge, a tool designed to streamline analytics implementation on WordPress websites.
A Brief History of Analytics
We begin with an overview of analytics, tracing its evolution from simple server logs to sophisticated data gathering mechanisms provided by Google Analytics and others.
Impact of European Privacy Laws
The introduction of European privacy laws has significantly impacted the data landscape, challenging marketers and businesses to adapt to a new era of data privacy regulations.
Modern Privacy-Focused Analytics Platforms
Derek offers his perspectives on the rise of modern privacy-focused analytics platforms like Fathom, Plausible, and others, explaining how they employ cookieless tracking techniques to respect user privacy while providing valuable insights for website owners.
Balancing Data Accessibility and User Privacy
We address the problem of data accessibility and user privacy, with Derek discussing his personal views on balancing effective marketing strategies with ethical data use.
Conversion Tracking and Its Importance
We explore the importance of conversion tracking, discussing how conversion tracking can help website owners understand user behavior and optimize their marketing strategies.
Converge Bridge: A Solution for Conversion Tracking
Derek talks about the challenges of conversion tracking and how Conversion Bridge simplifies the process, making it easy for website owners to add analytics platforms and focus on tracking key conversions without extensive coding.
Relevant for Agencies, Developers, and Digital Marketers
If you’re managing a WooCommerce store, building sites for clients, or an agency, developer, or digital marketer, this discussion will help equip you with the knowledge and strategies to navigate the evolving landscape of web analytics.
Where to Find More Information
If you’re interested in learning more, you can find all the links in the show notes by heading to wptavern.com/podcast, where you’ll also find all the other episodes.
Introduction with Nathan Wrigley
We’re joined by Derek Ashauer. Welcome to the podcast, Derek.
Getting to Know Derek Ashauer
Nathan: Thanks for joining me, Derek. We’ve had various chats over the years, but this is going to be a chat we’ve never had before. This is going to be all about analytics.
Journey into Analytics
We’ll discuss all the different bits and pieces, perhaps get into the future of analytics, the past of analytics, who knows? But stay with us, dear listener. It’s going to be a really interesting conversation.
Derek’s Expertise
Nathan: So, before we get into that conversation, Derek, do you want to give us a little potted bio? Tell us who you are.
Derek’s Bio
Derek Ashauer: Yeah, my name’s Derek Ashauer. I’m from Colorado, US. I’ve been in the WordPress community for about 15 years, doing client sites and stuff like that. I’ve done the independent freelancer agency, but now I’ve moved to making WordPress plugins.
Converting Bridge and Its Purpose
Derek explains how he came up with the idea for Conversion Bridge, a tool to make it easy to add analytics platforms to WordPress websites and implement conversion tracking.
Evolution of Analytics
Nathan: Prior to hitting the record button, Derek and I were saying that you are on a journey with this, you know, you’re not putting yourself up here as the definitive authority.
Evolution of Analytics
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