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Shopify recently removed Kanye West’s online store after the musician sold T-shirts featuring the swastika symbol.
West, also known as Ye, promoted his online store in a Super Bowl commercial on Sunday, directing viewers to his website, where the only item listed was the swastika T-shirt.
Although Shopify had previously removed a policy banning sellers from hosting “hateful content,” the e-commerce giant removed Ye’s store on Tuesday, just days after the Super Bowl ad aired. According to an internal memo seen by The Logic, a Canadian tech publication, Shopify removed Ye’s store due to concerns over potential fraud, rather than because it was selling a Nazi T-shirt.
Shopify stated in a statement to TechCrunch, “All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify.”
In the past week, Ye made several antisemitic posts on X, proudly proclaiming that he is a Nazi and stating that he does not “like or trust any Jewish person.” He also praised Adolf Hitler and expressed appreciation for Elon Musk, before his account was deleted.
TechCrunch asked X if Ye deleted his account himself or if it was deleted by the platform; X did not comment.
However, X has set a precedent allowing Holocaust denial, praise of Hitler, and support of Nazis on the platform. TechCrunch found an example of an X creator with 200,000 followers who uses Shopify to sell products glorifying the Auschwitz death camps and espousing Holocaust denialism.
While Shopify removed Ye’s swastika merchandise, the other antisemitic shop remains on the platform; Shopify did not return TechCrunch’s request for comment on why that shop has been allowed to remain.
Additional reporting from Maxwell Zeff.
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