Spotting AI-Generated Work Becomes More Challenging

Spotting AI-generated work is becoming increasingly difficult as AI capabilities and subtleties continue to improve. This shift makes labeling AI-generated work more critical, a task that is being done in bits and pieces. The latest development to address this issue comes from Google, which will now use SynthID technology to mark images edited using Reimagine in Magic Editor.

Google DeepMind’s SynthID Technology

Google DeepMind launched SynthID in 2023, a technology that allows for imperceptible digital watermarks within any content created with generative AI. The company has previously used it in AI-powered programs such as Lyria, Imagen, and Gemini.

SynthID to be Used in Magic Editor

Now, SynthID will be making its literal mark on Magic Editor. The tool allows users to reimagine their photos by moving, erasing, or adding special effects to different aspects of the image. The Reimagine feature is available for anyone 18 or older and on the Pixel 9 or later. Users who click Reimagine can enter a prompt to change bits of the image. Google recommends entering specific, simple phrases, such as "autumn leaves," and then explore potential options before picking one. The only difference is now that image will have a watermark from SynthID. It’s available for anyone to see by clicking "About this image."