A Quarter Century of Innovation
Twenty-five years have passed since we embarked on a journey driven by a powerful concept: leveraging the emerging digital landscape to facilitate business growth in unprecedented ways. The prosperity of our clients, ranging from small, family-owned businesses and startups to local blogs and global brands, has consistently been the guiding principle of Google Ads.

Pioneering Progress
Since our inception, we have remained committed to fueling growth, continually redefining the boundaries of what is possible for our industry, our partners, and the billions of individuals who utilize our products. The advancements have been remarkable, evolving from the early days of keyword search, to the transition to mobile devices, the introduction of the first video advertisements on YouTube, and the development of Google Analytics and AI-driven campaigns.

Embracing the Future
We are not decelerating our pace. Generative AI is revolutionizing digital marketing, and I am proud to witness our leadership in this domain, with features such as agentic capabilities, automated and optimized campaign tools, and cutting-edge creative generation. These innovative features not only enable businesses of all sizes to amplify their creativity but also facilitate their connection with new audiences and people worldwide.

The Essence of Effective Advertising
The reality is that the most effective advertisements are those that provide answers. They serve as inspirational opportunities that respond to individuals’ challenges, inquiries, and curiosities. With AI as our foundation, we are now delivering these answers more rapidly and efficiently than ever before. Furthermore, there is no better platform to discover them than on Search and YouTube, where exploration commences and decisions are made.

A Collective Effort
These accomplishments would not be feasible without the dedication of thousands of individuals who work tirelessly every day, as well as our clients and users who continually push us to excel. This collective passion and relentless pursuit of innovation continue to inspire me.

A Message of Appreciation
To our advertisers, publishers, creators, and team members: I extend my gratitude for an extraordinary 25 years. Let us strive to make the next 25 years even more memorable.