Introduction to Edits

Earlier this year, as TikTok and other ByteDance apps faced a temporary removal from Apple and Google’s app stores, Meta unveiled its plan to develop a new video editing app tailored specifically to Instagram creators. This app, named Edits, has now been rolled out, marking Meta’s latest effort to capitalize on the uncertainty surrounding TikTok’s future and attract more creators to its platforms.

Features of Edits

As previously detailed in its app store listings, Edits boasts more advanced editing tools compared to what is currently available in Meta’s apps. The in-app camera allows creators to capture videos of up to 10 minutes in length and publish them to Instagram in enhanced quality. Additionally, Edits features popular editing effects such as green screen and access to Instagram’s extensive music catalog, providing creators with a wide range of options to enhance their content.

AI-Powered Features

In line with Meta’s current focus on artificial intelligence (AI), Edits incorporates several AI-powered features. The "animate" feature enables users to create videos from static images, while the "cutouts" feature allows video makers to isolate specific people or objects with precision tracking. Notably, unlike ByteDance’s popular editor CapCut, Edits does not export videos with any watermarks, a feature that aligns with Instagram’s approach to video sharing, where videos are shared without visible watermarks.

Launch and Future Development

Although Edits is launching months after CapCut resumed its services in the US, Meta is introducing Instagram-specific features to attract Reels creators. These features include in-app post analytics, allowing creators to track the performance of their content, and the ability to import previously saved audio tracks. The company has indicated that the current version of Edits is just the beginning, with plans to collaborate with creators on additional functionality in the future. This approach suggests that Edits will evolve based on user feedback and the evolving needs of Instagram creators.

Availability of Edits

Edits is now available for download in the App Store and Google Play, marking an important milestone in Meta’s strategy to enhance its video editing capabilities and provide Instagram creators with more sophisticated tools to produce high-quality content. By offering advanced features and a user-centric development approach, Meta aims to make Edits a preferred choice for creators looking to edit and share their videos on Instagram and potentially other Meta platforms.