L’Oréal Partners with IBM to Develop Sustainable Cosmetic Products Using Generative AI Technology
L’Oréal will leverage IBM’s generative AI (GenAI) technology to create innovative and sustainable cosmetic products.
The partnership will involve developing a bespoke AI foundation model to supercharge L’Oréal’s Research & Innovation (R&I) teams in creating eco-friendly formulations using renewable raw materials. In turn, this initiative is designed to reduce both energy and material waste.
Described as the cosmetics industry’s first formulation-focused AI model, this effort is a glimpse into a future where cutting-edge technology drives environmentally-conscious solutions.
Stéphane Ortiz, Head of Innovation Métiers & Product Development at L’Oréal R&I, said: “As part of our Digital Transformation Program, this partnership will extend the speed and scale of our innovation and reformulation pipeline, with products always reaching higher standards of inclusivity, sustainability, and personalisation.”
AI and Beauty: A Perfect Match
By marrying L’Oréal’s expertise in cosmetic science with IBM’s AI technologies, the companies aim to unlock new pathways in both cosmetic innovation and sustainability. The role of AI in tailoring and personalising products is well-established, but diving deeper into its role in crafting renewable and sustainably-sourced formulations underscores a broader ecological mission.
Matthieu Cassier, Chief Transformation & Digital Officer at L’Oréal R&I, commented: “Building on years of unique beauty science expertise and data structuring, this major alliance with IBM is opening a new exciting era for our innovation and development processes.”
Unlocking Sustainable Solutions with Generative AI
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