Vimeo has introduced a new platform that enables content creators to establish their own subscription-based services without requiring any coding expertise. By utilizing Vimeo Streaming, individuals can bypass the technical challenges associated with developing a monetized video platform, thereby avoiding the need to constantly adapt to YouTube’s algorithms or contend with the limited financial rewards offered by TikTok and Instagram.

The company identifies the product as being particularly suitable for media and entertainment creators, performing arts organizations, educators, e-learning companies, sports and event broadcasters, and fitness studios. As Vimeo is primarily targeting established creators rather than individuals attempting to build an audience from scratch, pricing details can be obtained by contacting the company’s sales team.

The service provides creators with tools and templates to design a professional, “Netflix-style” streaming experience without requiring any coding knowledge. Users can personalize the appearance of Vimeo Streaming by incorporating custom branding, colors, and logos. The platform offers white-label web, mobile, and TV applications for all major platforms, eliminating the need for audiences to download the Vimeo app. Creators have the ability to organize and categorize videos, create playlists, add artwork, and utilize custom layouts.

Vimeo Streaming offers various monetization options, including subscription-based models (with free trials and payment processing), video sales or rentals, optional sponsorship ads and video bumpers, as well as audience loyalty rewards. The platform also supports live streaming (including concurrent, backup, and 24/7 streams), piracy protection, and AI-powered subtitle translations in 36 languages.

According to CEO Philip Moyer, who spoke with The Hollywood Reporter, “Vimeo is committed to supporting professional creators. We believe that creators should have control over their work and how they are compensated, which is why we are making these advanced technologies, typically only accessible to large platforms, available to our customers at a lower cost.”

For more information, you can visit Vimeo’s product page.