The Curious Case of Missing Snow White Merchandise

The live-action adaptation of Snow White has finally hit theaters, but the journey to get there was not without its bumps. The critical reception of the movie has also been mixed, with some critics praising the film’s visuals and performances, while others have criticized its storyline and character development. However, amidst all the excitement and debate surrounding the film, one question remains: where is all the merchandise?

Only a handful of retailers, including movie theaters, have released merchandise featuring the new Snow White’s likeness. Rachel Zegler’s performance in the film is undeniable, and her portrayal of the character is a significant milestone in Disney’s history. So, why is it so hard to find tie-in merchandise, especially considering the usual marketing and merchandise campaigns that accompany Disney’s big releases?

A Comparison to Previous Disney Releases

As an avid collector of princess merchandise, it’s notable that the availability of Snow White merchandise is lacking compared to previous Disney releases. For example, the live-action Little Mermaid and Moana 2 had an extensive range of merchandise available, including fashion and beauty collections, Loungefly bags, costumes, and dolls. Even the merchandise for Moana 2 included a wide range of toys and collectibles, such as the adorable new kakamora Kotu sidekick.

The Limited Availability of Snow White Merchandise

In contrast, the merchandise available for Snow White is limited and seems to be curated towards adult Disney Princess fans rather than children. The only dolls available are collector’s pieces from Disney and Mattel, which are priced at $150 and $75, respectively. These prices are steep for kids, and the lack of affordable options is disappointing, especially for young girls who may be eager to get their hands on a Snow White doll that looks like them.

Alternative Merchandise Options

However, there are some alternative merchandise options available, such as the Disney jewelry collection from Kendra Scott, which features sweetheart looks for Snow White fans, and the movie-accurate version of Rachel Zegler’s Snow White heart necklace from RockLove. Additionally, Funko’s newly released Snow White Pops are a affordable option for kids.

AMC Theaters’ Exclusive Merchandise

One of the most interesting merchandise releases comes from AMC Theaters, which offers a range of exclusive Snow White merchandise, including an oversized Dwarf mine cart popcorn bucket, a red hooded cloak with the dress design printed on the inside, and metal drink tumblers. These items are not only unique but also durable and beautifully designed.

The Lack of Merchandise at Disney Parks

In contrast, the merchandise available at Disney parks is limited and straightforward, featuring animated versions of the live-action characters. There is no special themed food or in-park preview of the film, unlike the live-action Beauty and the Beast, which had a themed bar and merchandise available throughout the parks.

A Disappointing Experience for Young Fans

As a new mom to a young child from a Latina background, the lack of merchandise and support for Snow White is disappointing. It reinforces the feeling that Disney has preemptively prepared for the backlash this film would get by denying it the usual marketing and merchandise campaigns. The absence of a meet-and-greet "face" character at the parks for Zegler’s version of Snow White is also notable, especially considering the live-action interpretations of past characters have had similar experiences.

Conclusion

The lack of merchandise for Snow White is a curious case, especially considering the film’s significance and the usual marketing and merchandise campaigns that accompany Disney’s big releases. While there are some alternative merchandise options available, the limited availability of affordable and kid-friendly merchandise is disappointing. As Disney navigates the current cultural climate, it’s essential to remember that kids excited to see a Disney Princess who looks like them should be able to find merchandise that reflects their excitement and enthusiasm.

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