Google is now making its Deep Research feature available to all users, following its initial rollout at the end of last year. As of today, users can access Deep Research for free in over 45 languages without needing a Gemini Advanced subscription. For those unfamiliar, Deep Research enables users to request comprehensive yet easy-to-read reports on complex topics from Gemini.

In contrast to Google’s newly introduced AI Mode, Deep Research operates at a slower pace, which is intentional. Before searching the web for relevant information, Gemini first devises a research plan. Initially, Deep Research was powered by Google’s robust but expensive Gemini 1.5 Pro model. With this expansion, Google has upgraded Deep Research to utilize its new Gemini 2.0 Flash Thinking Experimental model, a chain-of-thought system capable of breaking down problems into intermediate steps.

According to Google, this upgrade “enhances Gemini’s capabilities across all research stages — from planning and searching to reasoning, analyzing, and reporting — creating higher-quality, multi-page reports that are more detailed and insightful.”

Deep Research may sound familiar due to its availability on various chatbots, including ChatGPT. However, Google has been at the forefront, offering the tool early on and now making it widely available to all users ahead of competitors like OpenAI.

In a separate announcement, Google revealed the rollout of an experimental feature called Gemini with personalization. The same Flash Thinking model enabling the expansion of Deep Research will allow Gemini to tailor its responses based on information from Google apps and services used by the user.

Google states, “With your permission, Gemini can now tailor its responses based on your past searches, saving you time and delivering more precise answers.” In the upcoming months, Gemini will be able to pull context from additional Google services, including Photos and YouTube, enabling it to provide more personalized insights by drawing from a broader understanding of the user’s activities and preferences.

To enable this feature, users can select “Personalization (experimental)” from the model drop-down menu in the Gemini Apps interface. Google assures that Gemini will only leverage Search history when deemed useful and provides a banner with a link to easily disable the feature if desired. Both Gemini and Gemini Advanced users can start using this feature on the web, with mobile availability to follow.